The Weinstein Company puts it best:
LOS ANGELES, CALIFORNIA (August 18, 2012) – The Weinstein Company with it’s new release SIN CITY: A DAME TO KILL FOR has taken its unique visual translation of a graphic novel to the next level with the addition of eye-popping 3D, creating an unparalleled immersive experience.
On August 19, 2014 beginning at 6:30 PM PST/9:30 PM EST viewers around the world will have the opportunity to tune in to the first LIVE 3D red carpet broadcast with the premiere of SIN CITY: A DAME TO KILL FOR. This first-of-its-kind event will also be broadcast live before the film at the premiere, in the TCL Chinese Theater in Hollywood and at advance screenings across the country.
Viewers at home can watch in 3D via Apple TV using the NowLive player on a 3D-compatible TV. The extraordinary 3D and HD Production for this live premiere will be handled by Live Media Group. The web experience will be powered and delivered by Live Media Group’s NowLive© Multi-stage, Multi-camera, Picture in Picture and Grid View player. The experience and technology gives viewers the ability to take control of their own broadcast with multiple video feeds which are all switchable in real time.
Fans at home without 3D viewing capabilities will not be left behind: They can watch the stunning Live HD version of the premiere through the NowLive player with all of the same great features.