Crafted, a documentary by award-winning film-maker Morgan Spurlock, is now available for instant viewing on Amazon Prime or for rental or purchase. The documentary examines the concept of the artisan, questioning what it means to craft in the industrial age. Spurlock interviews five dedicated craftspeople from around the world in his quest to answer the question. Watch the trailer below and scroll down for further information and a special offer from Häagen-Dazs, which commissioned the film.
- Yuji Nagatani, a seventh generation head of family run pottery producer Nagatani-en, located in the remote mountainous region of Iga, Japan. Nagatani spent four years testing more than 1,000 donabe rice cooker prototypes to bring innovation to donabe cooking, while continuing his ancestors’ traditions.
- Cortney Burns and Nick Balla, the chefs behind San Francisco restaurant Bar Tartine and authors of the 2015 James Beard Award-winning cookbook, Bar Tartine: Techniques & Recipes, rely heavily on local produce to painstakingly make ingredients and create all dishes in-house, including aged cheeses, spices, koji and bottarga.
- Luke Snyder and David Van Wyk, of Bloodroot Blades in Arnoldsville, Georgia, forge their blades and work with a variety of materials that may have otherwise been discarded. Through meticulous testing and modern technology, this duo makes some of the most sought-after handmade knives in the world, with a waiting list spanning more than two years.
From the press release:
Visit CraftedLikeNoOther.com to watch the official trailer, find more information on the documentary film and learn how to get a chance to win artisan-crafted prizes from the stars of the film, including a trip for two to San Francisco to dine at Bar Tartine, by sharing the movie trailer on Facebook or Twitter*. Watch the entire documentary short on Amazon Prime Instant Video at Amazon.com/Crafted.
In celebration of the film’s premiere, participating Häagen-Dazs Shops around the U.S. are offering 50 percent off purchases today*, June 17, 2015. To find a participating location near you, please visit: http://www.haagendazs.us/Find/.
* Open to legal residents of the 50 U.S. and D.C., 18 years of age and older – NO PURCHASE NECESSARY. Void where prohibited.
** Excludes ice cream cakes, gift cards, pints and quarts. Offer cannot be combined with other discounts or coupons.