Millennial Fandom: Television Audiences in the Transmedia Age by Louisa Ellen Stein is an academic look at the power of fandom and its effects on the Millennial culture. While this may immediately sound like the next book you skip, hear me out; Stein is one of us. A major “Gleek,” Stein found herself enraptured with the show Glee as well as various other TV shows. In this fandom, she began to branch out and explore what it means to be a fan, the power of fandom and just what importance the Millennial generations have on marketing, social interaction and the next wave of media.
Millennial Fandom takes a look at television shows such as Kyle XY, Pretty Little Liars, Revenge and Veronica Mars to show what type of media we are taking in as a grouping, as well as how our viewing habits have changed the culture around us. For example, fans protested when certain stations refused to show a gay kiss from Glee. It also shows how we have come to expect social interaction from our media, such as the now defunct Kyle XY website and Twitter. Stein even spends a great deal of the book talking about Misha Collins becoming a Twitter celebrity after his time on Supernatural and how he managed to turn that into a major network for social change. Stein even attended Leaky Con and wrote about that experience.
Millennial Fandom: Television Audiences in the Transmedia Age is one of those books that can hide out on your shelf and appear to be academic literature, but in equal measure acts as an interesting read on media and fan culture.