Latin boogaloo grew in the 1960’s when musicians played a new mix fusing Afro-Cuban music, R&B, jass, funk, and rock. Although popular, and in some circles a sign of Latino identity, boogaloo apparently died out–or, as some of those interviewed in the trailer suggest, was killed off by the music industry.
All the same, it did not go away entirely, and by the 2000’s it was making a comeback thanks to DJ’s and new bands such as DJ Turmix, The Boogaloo Assassins and Ray Lugo & the Boogaloo Destroyers. We Like it Like That covers the fall and return of boogaloo and features artists such as Joe Bataan, Ricardo Ray, Johnny Colon, Jimmy Sabater, and Pete Rodriguez.
Synopsis for We Like it Like That
In the 1960s, a generation of musicians from East Harlem, the South Bronx and parts of Brooklyn fused Afro-Cuban music with R&B, jazz, funk and rock to create Latin boogaloo. It was a period of revolution and social awakening and young Latinos in search of their identity adopted Latin boogaloo as their soundtrack.
Much of this music was released by Alegre, Cotique and Fania Records during the 1960s and 70s. But as salsa, a more traditional style of Latin music, grew in popularity by the 1970s, some say the Latin boogaloo was killed off, not by the fans, but by industry politics.
By the 2000s, after decades of obscurity, the artists who made Latin boogaloo popular finally began to get the recognition they deserved, with the help of DJs and new bands such as DJ Turmix, The Boogaloo Assassins and Ray Lugo & the Boogaloo Destroyers. We Like it Like That covers the rise and return of boogaloo. The film features boogaloo artists such as Joe Bataan, Ricardo Ray, Johnny Colon, Jimmy Sabater, and Pete Rodriguez.
The film is available for rental or purchase on Reel Hous now and is coming out on VOD on iTunes on March 15, 2016.