Two years ago, Nickolay Lammily released his first Lammily doll. Based on the proportions of the average nineteen-year-old woman and with the tagline “Average is Beautiful,” Lammily comes with her own mythology (She’s an adventurous doll) and a growing collection of clothing, both from the company and made by Etsy shop-owners. Recently, she was joined by Photographer Lammily, the first African-American doll in the line.
Now, Nickolay is running a crowd-funding campaign to give Lammily a male partner. The male Lammily will be based on the proportions of a nineteen-year-old man, based on data Dr. Reed of the University of Michigan. With the tagline “Real is Beautiful,” this Lammily is also designed to give children a realistic, positive image of what real people look like. “He may not look like a runway model, but he values himself for who he truly is, and always makes sure to pay the same respect to others!” Nickolay writes. This is getting away from the easily-seen body-image elements of the first Lammily and into definitions of what masculinity is and should be; laudable, but harder to see in a plastic doll.
Also, while it is laudable to let people name their own dolls, having a “Lammily” and a “male Lammily” makes for awkward conversations. I wonder if it will affect marketing? Still, it is exciting to see the range and diversity of dolls continue to expand.
What do you think? Are you a Lammily fan?
To see further pictures of the male Lammily and find out more, see the campaign link here.